|Paul Morelli’s design inspiration evolves constantly|
|By Tom Wildhern|
| LONDON, August 2, 2009 – Philadelphia-based jewellery designer Paul Morelli says the inspiration for his gold, platinum and diamond fine jewellery designs never stands still.|
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| ||Paul Morelli |
“The common thread is that I am constantly changing,” he told Jewellery Outlook in an interview at his cases at the prestigious Liberty of London store.
Morelli, who has a gallery in Philadelphia and sells his jewellery at upscale U.S. department stores Bergdorf Goodman and Neiman Marcus, as well as at a number of fashion shops, typically produces around two collections per season.
He demonstrated pieces from his latest Appliqué collection, launched in the Spring 2009, which has an ethnic feel and a hint of India.
The showcase piece was his diamond Appliqué mirror pendant, retailing for 46,880 pounds, with a matching bracelet for 24,935 pounds, crafted from 18-karat gold.
Morelli, who has accumulated 25 years in the jewellery business, works exclusively with 18-karat gold, platinum and diamonds, as well as other precious gemstones.
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| Single Leaf Bracelet|| |
Morelli’s Pebble collection, released in the Autumn 2008, has been well-received by customers in the United States and at the Liberty of London store, where he has had cases for the past six months.
His “Diamonds on a wire” collection, comprising yellow and white gold wire interspersed with diamonds, is another notable success.
“It’s really easy to wear,” he said.
Sales have been resilient despite the recession, which has made the business environment much more challenging, the designer says.
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| ||Applique Cuff Bracelet |
The Pebble collection, whose pieces include an array of precious stones such as cognac and black diamonds, rubies, sapphires, emeralds and moonstones, draws its inspiration from the Ocean.
Nature is a recurrent theme in Morelli’s work but it takes many different forms.
His Autumn Leaves collection reveals his artistry, as underscored by the “acorn bracelet” in yellow and rose 18-karat gold, designed in the form of a branch, with leaves and acorns adorned with diamonds set in platinum. The bracelet retails for 13,360 pounds.
Paul Morelli jewellery suits an affluent woman aged between 35 and 65, who has classical tastes, the jeweller said. “We don’t do skulls,” he said.
His jewels start from around 1,800 pounds, for a pair of pearl earrings with diamonds.
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| Pebble Cuff Bracelet - Spring Version|| |
Morelli is well established in the United States and has no immediate plans to expand in other markets.
His dream would be to have a stand alone boutique in New York – in Madison Avenue.