MILAN, May 26, 2009 – Sabbadini’s new Shades collection combines innovative steel mesh designs with precious gold and diamonds, appealing to the woman who wants something completely different, says Pierandrea Sabbadini.
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| ||Pierandrea and Micol Sabbadini|
“It’s not flashy jewellery – it is more chic and trendy,” he told Jewellery Outlook in an interview at Sabbadini’s headquarters on Via Montenapoleone, Milan’s premier fashion and jewellery shopping street.
Shades, designed by Pierandrea and his sister Micól and launched in May 2009, reveals contemporary design and groundbreaking use of materials: steel, chains and magnetic fastenings blend with diamonds and gold.
The core of the collection is a metallic mesh tube. The warm bronze and sophisticated black steel mesh is finely worked to be elastic and flexible, becoming a platform for necklaces, bracelets and earrings.
“We aimed to create something different – a line of pieces that a husband would wish to give to his wife as a gift, that would be unlike anything else that she possesses,” Pierandrea Sabbadini said.
“Shades is something young. It is something nice to feel and touch. It gives quite an aggressive look.”
Who would Shades appeal to?
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| Sabbadini's Shades collection|
necklace with emerald cut diamonds
“A trendy woman. I don’t think it has an age point (in the wearer),” Pierandrea said.
“It’s a bulky look – to make a statement.”
A bracelet in the Shades collection bears Sabbadini’s bee emblem.
Pierandrea’s father, Alberto, once gave his mother a jewelled bee as a gift, and the bee went on to become the defining motif of the upscale Sabbadini brand, renowned for its use of exquisite diamonds and gemstones.
In the Shades collection, the use of the purest diamonds perpetuates the Sabbadini jewellery tradition. Tiny dots, hearts and stars in diamond pave are applied to rigid bracelets.
Brown and white diamonds adorn chains and snaplinks creating unexpected, surprising combinations.
The centrepiece of the Shades collection is a necklace featuring five large emerald-cut diamonds, including a five-carat centre stone. Shades are on sale at Sabbadini’s boutiques and, exceptionally, at certain selected jewellers.
Sabbadini – History of a brand
Sabbadini is one of the finest examples of the Italian jewellery tradition, in which innovation goes hand in hand with timeless style. Known worldwide for the quality of its craftsmanship, its focus on design and above all its use of the highest quality gemstones, Sabbadini is an authority in the premium jewellery market.
The Maison’s emblem is a bee, a bestseller motif in necklaces, bracelets and brooches. Sabbadini creations are made in-house and through a network of small craft shops that work exclusively for Sabbadini.
Its headquarters are in the heart of Milan, in Via Montenapoleone, where the Maison also has a single-brand boutique, opened in 1998. In 1983 Sabbadini opened a showroom in New York and in 2007 a boutique in St. Moritz.
Sabbadini is now active in a number of markets, the most important being the United States, Russia, the Middle East and Europe.
The shows that Sabbadini organizes every year take place in some of the world’s most prestigious locations, such as New York, Palm Beach, Gstaad, St. Moritz, Montecarlo and Sardinia.
They are opportunities to purchase creations and one-off pieces by Sabbadini.
The house was founded in 1940 by Bruno Sabbadini, who initially concentrated on trading in high quality gems. His son Alberto started to help run the company when still very young and he left his mark. It was under his guidance that the company started to set his father’s gems and create jewels.
Alberto designed the jewels himself and organized their production in accordance with the finest jewellery making traditions.
Today, Alberto Sabbadini and his wife Stefania, aided by their children Pierandrea and Micól, represent the company all over the world. Pierandrea joined the company after building a long experience in the United States.
He now has charge of the boutiques and organizes all the exhibitions in Italy and abroad.
And Micól, Alberto and Stefania’s youngest daughter, works with her father on the creative side of the business, having first worked in the art industry.