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Milan's About J to host buyers from E.Europe, Mideast, China


LONDON, January 13, 2009 - About J, the second edition of the trade show for top tier international jewellers taking place in Milan from February 22-24 2009, will focus on buyers from Russia and former Soviet states, the Middle East and China, organisers say.

The event, which comes just before Milan fashion week, will feature leading Italian jewellery names, such as Crivelli Gioielli, Roberto Coin and Marco Bicego, as well as companies such as Rodney Rayner, Hellmuth Simply Good and Yvel.

About J is a highly select event which showcases the latest innovative designs of leading, internationally focused jewellery names and brands.

About J may eventually "emigrate" to other large international cities, such as London and Hong Kong, said Cristina Salvi, who markets the event for organiser the Vicenza Fair.
Domenico Girardi, Chief Operating Officer of the Vicenza Fair, told the latest edition of VIORO magazine that through About J the fair exports its exhibitors, becoming a travelling jewellery community.

About J this year will take place at a former aircraft factory known as the East End Studios, with 6,000 square metres of exhibition space.
Some 250 top international buyers are expected to attend the event, which will feature around 60-70 luxury exhibitors.