Jewellery Outlook


Gianfranco Ferré joins Damiani for new jewellery line
MILAN, May 30, 2009 – Italian fashion house Gianfranco Ferré has announced a partnership agreement with the Damiani Group for the production of a new line of fine jewellery under the label Gianfranco Ferré.
Tommaso Aquilano and Roberto Rimondi, creative directors of Gianfranco Ferré men’s and women’s ready-to-wear, will oversee the creation of this new line, which will reflect the Gianfranco Ferré tradition.
Designed in collaboration with heads of product development at Damiani, the jewellery will enjoy a high profile presentation this coming September when, at the Gianfranco Ferré Spring/Summer 2010 fashion show, masterpieces of the collection will

appear on the runway along with the latest women’s designs.
The partnership with Damiani marks the union of two major names in Italian style and design. Mostly for women but with some men’s items too, the Gianfranco Ferré Jewellery Collection will be available for purchase at Gianfranco Ferré boutiques worldwide.
The agreement also stipulates sale at the Rocca stores (owned by the Damiani Group) and at some leading jewellers.
The collection, in gold or silver with diamonds and other gemstones, addresses a sophisticated audience attentive to innovation and novelty.
At the same time, it offers various price ranges between 500 and 10,000 euros retail, depending on the type of materials used.
“The agreement with the Damiani Group is as precious and valuable as the creations we’ll be presenting in September,” said Michela Piva, leading manager of Gianfranco Ferré.
Giorgio Damiani said, “Our group is establishing ever closer connections with the world of fashion.”