Home > Jewellery Brand Features > Strong retail support for Domino’s British-made semi-set mounts


 Strong retail support for Domino’s British-made semi-set mounts

BIRMINGHAM, England, August 2,2017 - Domino has received tremendous feedback from stockists following the recent introduction of semi-set ring mounts to their 2017 Diamond Ring Mount (DRM) Collection.  The offering will be produced, for the first-time, at their in-house manufacturing facility in Birmingham.

Over recent months the company, which was recently voted ‘Jewellery Supplier of the Year’ in the UK Jewellery Awards, has invested heavily in up-skilling its workforce, teaching the intricate micro-setting techniques, that many of these designs require, to its diamond-setting team.  As a result of this investment the company has been able to move this element of its production back to the UK so that 100% of its popular Diamond Ring Mount Collection is now made in-house.

The move, as Andrew Sollitt, Domino’s Sales and Marketing Director, explains has introduced a number of benefits. 

“Not only has this reduced the lead-time of our semi-set designs from 25 days to just 15, but I am truly delighted to say that we are now able to offer our stockists a reduction of around 15% in price on our previous semi-set mount offering,” he commented.

Another advantage of the move to full in-house production is that UK platinum is harder than its Far Eastern equivalent and Domino’s semi-set mounts will now – like the rest of this collection - have a hardness reading on the Vickers scale of 135 as opposed to 60 for goods produced overseas.

The semi-set collection includes everything from small diamond details on solitaires and diamond-set shoulders through to a range of popular halo-designs.  All pieces are available not simply in platinum but also in 18ct white, yellow and rose gold. Furthermore, many designs include two-part mounts, allowing the consumer to customise their choice ring with bi-metal options.

Pieces are available either semi-set ready to receive the retailer’s central stones, or can be supplied as a fully finished piece set with the retailer’s choice of GVS or HSi diamonds.  Domino also provides a full setting service with the option to complete a piece with a retailer’s own stones.

“It is a great tribute to our manufacturing team that Domino is now able to offer this important service to customers. We know that there is currently tremendous consumer appetite for British-made product and we are delighted that this aspect of our production process has joined the rest of our ring mount offering and our highly-successful Wedding Ring range in providing products proudly created and crafted in Birmingham,” Andrew Sollitt said.

The entire DRM Collection is backed with a consumer-facing catalogue complete with contemporary, lifestyle and product images designed to appeal to a fashion-conscious Millennial audience.  It is available now from Domino’s sales team and will be shown in full at the company’s stand at International Jewellery London (IJL) in September (stand D60).

(Sponsored Feature)



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