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Home > Jewellery News > Royal Asscher announces London Jewellery Retailer Breakfast Event on September 3 


Royal Asscher announces London Jewellery Retailer Breakfast Event on September 3



LONDON, August 2018 - Royal Asscher is to hold a retailer breakfast event on Monday 3rd September at Kensington Olympia.

The company will debut two new cuts (shapes to be revealed) to the trade and showcase two extensive bridal collections, alongside 'Stars' and 'DNA', the company's fine jewellery collections.

Royal Asscher will discuss UK marketing and pricing strategies, introducing fresh marketing support materials and new training for retail sales staff.

The company announced its intentions to launch in the UK market earlier in 2018. Since then it has focused on identifying potential retailers and building foundation conversations with a UK audience of independent retailers and retail chains.  
Mike Asscher says: “As a 6th generation Asscher my passion echoes that of my predecessors. We design diamond cuts that truly blaze with light and fire, in total confidence that they are the best of the best.

“It has been an incredible journey, together with my father, to create these two new cuts. Their debut in the market offers retailers and consumers diamonds like no other and a unique value proposition.


“My sister Lita has worked hard with our talented design team to ensure that our bridal collections showcase the ultimate beauty of the diamonds, in beautifully crafted settings, sensitively designed for the wider bridal market."
Royal Asscher has a great story and delivers a unique value proposition to retailers.

From Joseph Asscher cutting the world's largest diamond, the Cullinan Diamond, which has pride of place in Britain's Crown Jewels, to the creation of the original Asscher Cut diamond, through to the company's jewellery heritage, the September 3rd breakfast will offer retailers the opportunity to meet the core team and learn about Royal Asscher's plans to drive the business forward in modern, strategic digital and progressive ways.

Retailers who would like to attend the event can email for further details.




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