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Home > Jewellery News > Diamond jewellery supplier Andre Michael launches new website


Diamond jewellery supplier Andre Michael launches new website



LONDON, October 29, 2018 - Hatton Garden-based Andre Michael Ltd, a supplier of fine diamond jewellery which exhibits at CMJ trade events and at IJL, has launched an innovative new transactional website to reach out to retailers in the UK and Ireland.

The website offers a wide variety of diamond jewellery set in precious metals, featuring exquisite designs.

“This new website is a tool for the trade in the UK and Ireland. As well as enabling retailers to order diamond jewellery stock online, we would also be delighted if retailers phone us as we like to build long-lasting relationships with our clients,” said director Himanshu Shah.

“The website is presented very simply. It is as neat and clean as possible.”


The Andre Michael website offers a broad selection of diamond rings, eternity rings, earrings and pendants, as well as colour stone jewellery and bracelets, all designed in Hatton Garden.

Andre Michael jewellery is manufactured using state-of-the-art technology, which facilitates low and extremely competitive costs, and benefits from the support of highly efficient German systems due to the collaboration with business partner, Giloy. 

“In the next few months, we will develop a new part of the Andre Michael website which the retailer can incorporate into their own website,” Mr Shah added.


“This will enable the retailer to sell our jewellery under their own brand.” 

The new website also features a Points of Sale section, enabling retailers to buy branding materials.

“The website will continue to evolve. We see it as a way of getting new ideas and expanding into new product areas, such as packaging for retailers,” Mr Shah said.



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