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INTERVIEW - Mattia Cielo uses light, movement and technology in groundbreaking design

By George Appleshaw

MILAN, February 22, 2009 - Mattia Cielo's upmarket brand uses the latest technology in combination with light and movement to appeal to the modern sophisticated woman who appreciates culture and the Arts.

Using the recognised design skills of Massimiliano Bonoli, Mattia Cielo's unique pieces are a high-end alternative for the self-confident woman who spurns status symbols in favour of showing her appreciation for modern art and her own distinctive style.

Mattia Cielo

Speaking at his stand at About J, a Milan trade fair featuring high-end international jewellery brands, Mattia Cielo said that the Invisible Cut collection, launched at Baselworld in 2008, underscores Cielo's vision of what today's highly individual and cultured woman wants at the top end of the market.

"Our jewellery is a fusion of light and movement -- because it is very contemporary and modern," Mattia Cielo told Jewellery Outlook in an interview.

Mattia Cielo's Invisible Cut Collection can be found in major department stores such as Bergdorf Goodman in the United States, Takashimaya in Japan and the Bahrain Jewellery Centre.

Invisible Cut Collection retail price points range from $4,000-$20,000.

"Our brand represents the higher niche -- especially from a cultural point of view," Mattia Cielo, 35, said.

Asked to describe the profile of the woman who would be interested in buying the Invisible Cut Collection, he said, "She is a self-confident woman who wants to represent her individuality in her own way. She is not into status symbols but wants to show her own style."

He demonstrated a pendant and ring from the Invisible Cut Collection.

The pendant was a large, blue and translucent stone, merging amethyst and blue topaz using the latest technology - a design coup for Massimilianio Bonoli who comes from a family background of jewellers and is one of Italy's foremost talents.

Mattia Cielo believes that the Invisible Cut Collection has global appeal to the woman of today, but singled out the Middle East and Eastern Europe, notably Russia, as leading markets.

"The Middle East -- because they have a strong tradition in jewellery. And the Russians like Italian style," he said.

Mattia Cielo said he believed that the global economy could start to emerge from the economic downturn in late 2009 or early 2010, and added that his company was determined to maintain its spirit of innovation to raise its brand profile.

Mattia Cielo, founder of the firm that bears his name, works closely with Massimiliano Bonoli to build their joint vision of a bold future in jewellery design.

Mattia grew up in the family firm, Worldgem, a leading Italian jewellery company founded in 1989 by his father, Sergio.

Mattia was Worldgem's managing director from 2001 to early 2005. He used that period to merge his father's experience with his own business-management and financial background to develop the various Cielo brands.

He graduated from Milan's Universita Bocconi in financial markets and institutions management.

After working in London for a finance house, he then worked in the jewellery field in Spain.

He edited L'arte dell'impresa, a book published by Sperling & Kupfer.

www.mattiacielo.com

www.aboutjevent.com