| Platinum Guild Awards PureJewels Recommended Retailer Status |
| LONDON, April 26, 2009 – Green Street jeweller PureJewels has been awarded the prestigious accolade of |
Platinum Guild Recommended Retailer, 2009-10, after receiving a rating of 80% by the Guild’s mystery shopper.
Stepping into the newly renovated flagship store on Green Street in east London, the mystery shopper awarded 100% for their first impression. Pure Jewels’ in-store advisors secured another 100% for their customer service.
The Platinum Guild International’s ‘mystery shopper’ programme independently assesses platinum retailers who have been recommended by a customer.
The Guild is committed to improving the experience of buying platinum, promoting the work of designers who create in platinum, and giving consumers expert guidance on buying.