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Paris Hilton celebrates opening of Damiani’s Bliss boutique in Tokyo

TOKYO, January 22, 2009 - Paris Hilton visited Japan to celebrate the opening of the Bliss boutique in Omotesando Hills, a trendy area in Tokyo.

Guido Damiani, President and CEO of the Damiani Group, also attended the event to celebrate the launch of Bliss, a brand of Damiani targeted at the youth market, in Japan.

Paris appeared in a gorgeous dress matching Bliss jewellery from the DESIDERI Collection, walked on the red carpet and cut the tape to celebrate the official opening of the boutique in the presence of Guido Damiani, Asayo Zuber, President of Damiani Japan, and Hiroyuki Suga, President of B-Gioielli, distributor of Bliss in Japan.

Bliss was launched in the autumn of 2008 in Japan starting with the opening of 3 shop-in-shops in Tokyo.

The boutique in Shinsaibashi Daimaru, a prestigious commercial area in Osaka, and the boutique in Omotesando Hills followed this opening.

“Japan represents a very important market for luxury goods. The Japanese have exquisite taste and are passionate consumers of Italian products and are particularly in love with Made in Italy,” said Guido Damiani.